Cis-regulatory elements are the fundamental control units of gene regulatory networks. They integrate information from transcription factors to organize the expression of a gene in time and space. However, our understanding of how cis-regulatory elements produce a specific spatio-temporal pattern of gene expression is often limited to semi-quantitative descriptions of gene activation. In this study, we determined the quantitative impact of cis-regulatory mutations with single-molecule resolution on the expression levels and variability of
elt-2, the key switch for the C. elegans endoderm cell-fate decision and the master regulator of endoderm differentiation. We fused wild-type and mutant versions of the
elt-2 promoter to a gfp reporter and inserted these constructs as single copies into a defined location in the C. elegans genome. We then measured early embryonic gfp transcript levels by single-molecule RNA FISH (smFISH). Although the GATA transcription factors that activate
elt-2 can bind in vitro to many HGATAR motifs within the
elt-2 promoter, mutation of one particular motif had a disproportionate impact on in vivo gene expression. Mutation or deletion of a single highly conserved ACTGATAAG motif at -527 bp upstream of the start codon within the
elt-2 promoter abolished the vast majority of embryonic, larval, and adult reporter expression. Absence of this critical motif revealed the presence of low-level, temporally-ectopic, stochastic transcription occurring from secondary HGATAR motifs and proximal promoter regions. Our results indicate that multiple GATA factors converge on a single non-redundant cis-regulatory motif to drive both early embryonic activation as well as later maintenance of gene expression.